Being influential is the foundation of all leadership success. Developing one’s influence potential is the first step effective leaders take to create the shifts that are necessary in an organisation to sustain long-term performance and growth. In other words, leaders need to be influential first, then influence second. Defining “influence” and “being influential” Influence has traditionally been taught as the use of an external force as a means of getting what you want. In other words, you do something and that results in someone reacting in a certain way, changing a behaviour, or a belief. This makes sense if you
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